Issue - meetings

The Youth Cabinet will discuss the new name/brand for the Junior Beats. Tom Sharman will report.

Lisa Harvey-Nebil reported that the Junior BEATS service (Bury Exercise & Therapy Scheme) had been introduced to allow young people who required it to access up to twelve months of exercise with advice and support.

Lisa reported that the service was being rebranded to make it more young person focussed and move it away from the adult BEATS service.

Some research and consultation work had been carried out and the successful brand was reported as YOLO which stood for Youth Opportunities, Lifestyle Options.

Feedback was given from those present at the meeting which included:-

• YOLO stands for ‘You only live once’ – this could be confusing.
• Prefer the Junior BEATS as a brand.
• Feel that YOLO could be seen as being pretentious

It was agreed:

That the comments raised would be fed into the consultation.